Equestrian Brands offers a comprehensive media strategy and audit service to help businesses evaluate their current activity and independently benchmark response rates to ensure media performance is being maximised.
The efficacy of your media buying is usually governed by several factors:
– Creative (branding or promotional)
– Reach and Frequency
Understanding how these factors interact and integrate with each other will result in enhanced response rates across your advertising campaigns.
We appreciate that businesses have varying needs throughout the year. This echoes even further with Equestrian and Country Lifestyle brands where seasonality plays a huge part along the calendar year.
Whether it be the start of the Eventing season, headline shows or events, Summer/Spring, Autumn/Winter fashion launches… our team has excellent experience reacting to the nuances and idiosyncrasies of your customers.
Your website should match your brand’s aspirations and inspire your audience to take action, be that online or in-store. 63% of people use a brand’s website to research their products BEFORE buying in-store. (Source: Google)
It’s important to recognise that no customer journey is the same. People will become aware of your brand and interact with it across many touch points over time. Ensuring you remain ‘front of mind’ and relevant at the time they have a desire or need for the products / services you offer is the key.
Consumer trigger moments are critical to this and responding to a customers need with compelling creative and promotion requires the ability to react in a timely fashion. Hence your media strategy needs to remain fluid throughout the year.
More importantly we understand how best to integrate your media strategy through the line, from offline media, to digital ads, to on-the-ground retail and show activations. Equestrian Brands is here to help you craft the most effective media strategy for your business growth objectives.
Our specialists are experienced in digital, web development and software solutions with substantial expertise aligning best-in-class technology with commercial awareness and exceptional delivery. We act as your extended team, seamlessly integrating with your business. Our core services include:
We also have a technology incubator to develop and implement future e-commerce technology for industry 4.0 and digital supply chain transformation. We will exceed your business KPIs using scalable and sustainable technology, and take your business on a journey of practical innovation with clear, measurable results.