Integrating PR and Content Campaigns into your Advertising
“Earned Media” (coverage gained from publicity and organic sources, rather than ‘Paid’ or branded ‘Owned’ activity) plays an important role in generating incremental awareness and engagement beyond your core advertising channels, online and offline.
By taking an integrated approach you can maximise this new reach and frequency should you get coverage, helping you gain further traction.
It allows you to be ready to boost content to wider audiences, drive increased engagement on social channels and carry the awareness beyond your usual customer base.
Digital PR has become much more accountable due to the evolution of website and social tracking tools. As such, you can measure activity and realise tangible results not readily available from traditional offline PR.