The New Age Of PR and Content Marketing

The rise and rise of digital PR is taking headlines by storm. Earning your right to coverage requires creativity, substance and the ability to react quickly to breaking stories, trends and events. With so many brands all having compelling content and battling for important column inches, competitor has never been higher.

The challenge for businesses, within this fast-paced environment of marketing, is usually the lack of internal time and resources to react quick enough to take advantage of opportunities and therefore maintaining relevancy. We understanding these challenges and our team has the tools and experience to deliver digital PR campaigns at scale.

We’ve achieved placements in many of the top media publications for our clients as well as niche and trade publications relevant to their industry/services.

63% of people use a brand’s website…Before buying in-store

Your website should match your brand’s aspirations and inspire your audience to take action, be that online or in-store. 63% of people use a brand’s website to research their products BEFORE buying in-store. (Source: Google)

Equestrian Direct Surfaces

Integrating PR and Content Campaigns into your Advertising

“Earned Media” (coverage gained from publicity and organic sources, rather than ‘Paid’ or branded ‘Owned’ activity) plays an important role in generating incremental awareness and engagement beyond your core advertising channels, online and offline.

By taking an integrated approach you can maximise this new reach and frequency should you get coverage, helping you gain further traction.

It allows you to be ready to boost content to wider audiences, drive increased engagement on social channels and carry the awareness beyond your usual customer base.

Digital PR has become much more accountable due to the evolution of website and social tracking tools. As such, you can measure activity and realise tangible results not readily available from traditional offline PR.

Technical Expertise. Leaders In Innovation

Our specialists are experienced in digital, web development and software solutions with substantial expertise aligning best-in-class technology with commercial awareness and exceptional delivery. We act as your extended team, seamlessly integrating with your business. Our core services include:

We also have a technology incubator to develop and implement future e-commerce technology for industry 4.0 and digital supply chain transformation. We will exceed your business KPIs using scalable and sustainable technology, and take your business on a journey of practical innovation with clear, measurable results.