Search Engine Optimisation (SEO)
SEO is at the core of Equestrian Brand’s services, underpinning all other channels. Our experience within the SEO industry is expansive and we deliver results time and again for clients.
Our founder, Gary Taylor, built his career in the SEO industry. Having being a guest speaker at some of the top search conferences in the world, including SMX, SASCon, Think Visibility and The Edge he has also led previous teams and clients to multiple awards, including a prestigious double Drum Award win in 2019.
At the core of our SEO service is a proven framework for success. We take clients through each step whilst delivering marked improvements in rankings to increase relevant traffic and ultimately conversions.
We believe in educating businesses to be able to take on the majority of SEO work themselves (resource permitting) whilst using our team for strategic direction and guidance. Of course we also have the in-house capabilities to fully manage SEO campaigns for our clients on a retained basis, particularly in more complex areas like technical SEO and link-building. We can create flexible solutions around our client’s business needs.
Your website should match your brand’s aspirations and inspire your audience to take action, be that online or in-store. 63% of people use a brand’s website to research their products BEFORE buying in-store. (Source: Google)
The equestrian and country lifestyle industries span a huge range of products and services. Online demand is high and monthly search volumes are in the hundreds of thousands for core product and services terms. If we expand this into longer-tail searches, the numbers spiral into the millions.
Everyday we see retailers and brands missing out on large amounts of organic traffic due to slow, technically flawed websites, poor low-quality content or simply just having no SEO strategy at all.
High-street business such as Sports Direct and Decathlon, for example, are encroaching on search results for core equestrian and country lifestyle fashion and equipment terms. This makes it difficult for smaller businesses to get seen.
Equestrian Brands’ SEO service is designed to combat this and maximise rankings for your business. Head over to our results pages to see how we’ve beaten the biggest brands around for our clients and achieved significant numbers of position one rankings in Google and other search engines,
Our specialists are experienced in digital, web development and software solutions with substantial expertise aligning best-in-class technology with commercial awareness and exceptional delivery. We act as your extended team, seamlessly integrating with your business. Our core services include:
We also have a technology incubator to develop and implement future e-commerce technology for industry 4.0 and digital supply chain transformation. We will exceed your business KPIs using scalable and sustainable technology, and take your business on a journey of practical innovation with clear, measurable results.